Promoting something or someone is so much easier nowadays than it was just a few years ago. No longer do you need expensive ad campaigns, costly commercials, or crazy billboards no one pays attention to. Now all you need is a crafty picture of a goofy video that people are going to want to share with their friends.
Like this one with Arizona Wildcats Head Coach Rich Rodriguez and the schools mascot Wilbur the Wildcat. It's...umm...quirky to say the least.